Privacy Policy

Last Updated: 25 July 2025

Ashu Yoga (“Ashu Yoga,” “we,” “us,” or “our”) is committed to protecting your privacy and honoring the trust you place in us when you share your personal information. This Privacy Policy explains what data we collect, how we use it, why we need it, how we protect it, and what rights you have regarding your information. It applies to all visitors, subscribers, students, clients, and participants who interact with any part of our ecosystem—our website(s), opt‑in/squeeze pages (e.g., ClickFunnels), email sequences, WhatsApp or SMS communications, social media channels, live or recorded sessions, and any other digital or offline touchpoints (collectively, the “Service”).

If you do not agree with any part of this Privacy Policy, please discontinue use of the Service. By using or accessing the Service, you acknowledge and agree that your personal information will be handled as described herein.

1. Who We Are (Data Controller / Data Fiduciary)

Ashu Yoga is owned and operated by Ashutosh Kshatriya and Karen Reese Lewis

Registered operating address:
Ashu Yoga Legal Desk, Sector 4A, Pune 411 045, Maharashtra, India
Email: privacy@ashuyoga.com

For privacy-related matters, this is your primary contact point. We operate globally, and while based in India, we may process data of individuals in the EU/EEA, UK, US, Canada, Australia, and elsewhere. When applicable (e.g., GDPR, UK GDPR, CCPA/CPRA), we will comply with relevant data protection laws and provide you with the rights afforded under those regulations.

2. What We Collect (Types of Information)

We collect personal information in a number of ways, including when you voluntarily provide it, automatically through technology (cookies, analytics), or from third-party tools you willingly interact with. The types of data we may collect include:

A. Personal Identification Data

• Full Name
  
  

• Email Address
  
  

• Phone Number / WhatsApp Number
  
  

• Country/City of Residence
  
  

• Time Zone Preferences
  
  

B. Health & Wellness Context (Voluntary)

When you choose to share them, we may collect:

• Physical or emotional concerns (e.g., stress, pain, fatigue)
  
  

• Responses to self-assessment questionnaires (e.g., kosha-based diagnostics)
  
  

• Session notes or communications during 1‑on‑1 guidance
  
  

Important: This data is considered sensitive. We only collect what you voluntarily provide, and we use it solely to personalize guidance and improve your experience. You can decline to share details; however, this may affect our ability to tailor practices to your needs.

C. Technical & Usage Data (Automatically Collected)

• IP address, device type, browser version
  
  

• Pages visited, time spent, click actions
  
  

• Referring/exit pages, and other analytics data
  
  

• Cookies and tracking pixels (see Section 8)
  
  

D. Transaction & Payment Data (When Applicable)

If you purchase a service or product, we (or our payment processors) may collect:

• Billing address
  
  

• Partial payment details (we use secure third-party gateways; we do NOT store your full card details)
  
  

• Transaction IDs, purchase history
  
  

E. Communications & Interaction Data

• Emails, WhatsApp messages, SMS texts, and responses to our newsletters
  
  

• Testimonials, feedback forms, or recorded voice/video messages (with your permission)
  
  

3. How We Collect Your Information

A. Directly From You

• Opt-in forms (name, email, phone) to receive the free video or other resources
  
  

• Contact/booking forms to initiate a conversation or request guidance
  
  

• WhatsApp or email interactions
  
  

• Survey responses or intake forms for personalized sessions
  
  

B. Automatically

• Cookies and analytics tools when you visit our website(s)
  
  

• IP address and device data to improve user experience and security
  
  

C. Through Third Parties

• Payment processors (e.g., Razorpay, Stripe, PayPal)
  
  

• ClickFunnels or other funnel software for opt-ins and product delivery
  
  

• Zoom or similar platforms hosting live sessions
  
  

• Email marketing platforms (e.g., MailerLite, ConvertKit, ActiveCampaign)
  
  

• WhatsApp Business API or similar messaging tools
  
  

4. Why We Use Your Information (Purpose & Legal Basis)

We process your data for purposes such as:

• Delivering Requested Content: Sending the 35-minute free video, guides, or resources you opt into.
  
  

  • Legal Basis (GDPR/EU): Consent, Performance of a Contract
    
    

• Personalized Guidance: Using your health or emotional details (only if you choose to share them) to tailor practices, programs, or 1‑on‑1 sessions.
  
  

  • Legal Basis: Explicit Consent (for sensitive data), Legitimate Interest
    
    

• Email & WhatsApp Communication: Updates, nurturing sequences, session reminders, or healing tips.
  
  

  • Legal Basis: Consent, Legitimate Interest
    
    

• Improving the Service: Using analytics data to enhance UX, troubleshooting, content relevance.
  
  

  • Legal Basis: Legitimate Interest, Consent (where required for cookies)
    
    

• Legal & Security: Preventing fraud, abuse, or misuse; complying with legal obligations.
  
  

  • Legal Basis: Legal Obligation, Legitimate Interest
    
    

You can withdraw your consent at any time by unsubscribing from emails, messaging STOP on WhatsApp, or contacting privacy@ashuyoga.com. Withdrawing consent does not affect the lawfulness of prior processing.

5. Special Category / Sensitive Information

Information about your health, mental states, emotional history, or spiritual practices may be considered sensitive. We only process such data when you explicitly provide it and allow us to use it to personalize your journey. We do not use this sensitive data for marketing unrelated services, nor do we sell or share it with third parties. You may request that we delete or anonymize such data at any time.

6. Data Sharing & Disclosure

We do not sell your personal data to advertisers or data brokers. We may share data only under the following conditions:

• Service Providers / Processors: Third parties who help us deliver services (e.g., email platforms, payment gateways, hosting providers). They are bound by confidentiality and data protection obligations.
  
  

• Legal Compliance: If required by law, court order, or to protect our legal rights (e.g., in response to governmental requests or to prevent harm/fraud).
  
  

• Business Transfers: If Ashu Yoga is involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction, but you will be notified.
  
  

• Testimonials & Social Proof: Only with your explicit consent will we publish or share testimonials with your name or identifiable details. You can request anonymization or removal.
  
  

7. International Data Transfers

As a global service, your data may be processed in countries outside your residence (e.g., India, the United States). Such transfers are made only when necessary and with appropriate safeguards (e.g., contractual clauses, secure hosting regions). By using the Service, you consent to the transfer and processing of your information in countries which may have different data protection laws than your own.

8. Cookies, Tracking Technologies & Analytics

We use cookies, pixels, and similar technologies to:

• Remember your preferences
  
  

• Understand how you use our pages
  
  

• Improve page load times and UX
  
  

• Analyze traffic and enhance content relevance
  
  

You can manage cookie preferences via your browser settings or cookie banners (where implemented). Disabling certain cookies may reduce site functionality. We may use third-party analytics tools like Google Analytics or Meta/Facebook pixels to understand trends; these tools collect anonymized or pseudonymized data. Each third-party provider has its own privacy and cookie policies.

9. Email, SMS & WhatsApp Marketing

When you opt in, you expressly consent to receive communications from us. These may include:

• Educational content, reminders, or meditative prompts
  
  

• Information about programs, sessions, or community updates
  
  

• Invitations to take self-assessments or deeper journeys
  
  

Unsubscribe:

• Emails: Use the unsubscribe link included at the bottom of every email.
  
  

• WhatsApp: Reply “STOP” or block our number.
  
  

• SMS (if used): Follow opt-out instructions in the message.
  
  

We process these marketing communications under your consent and/or our legitimate interest to share relevant updates. We do not spam and we keep our messaging gentle, respectful, and relevant.

10. Data Retention

We retain your personal data only as long as necessary:

• To deliver requested services or content
  
  

• To fulfill legal and accounting obligations
  
  

• To resolve disputes and enforce agreements
  
  

If you request deletion, we will remove or anonymize your data unless we must retain certain information for legal reasons (e.g., financial records, fraud prevention). Retention periods vary based on the type of data and regulatory requirements.

11. Your Rights (GDPR / UK GDPR / CCPA & Others)

Depending on your jurisdiction, you may have the right to:

• Access: Request a copy of your personal data.
  
  

• Rectification: Request correction of inaccurate or incomplete data.
  
  

• Erasure (“Right to be forgotten”): Ask us to delete your data (subject to legal exceptions).
  
  

• Restriction: Limit how we process your data in certain scenarios.
  
  

• Portability: Receive your data in a structured, commonly used format and transfer it to another controller.
  
  

• Object: Object to processing based on legitimate interests or direct marketing.
  
  

• Withdraw Consent: If we process your data on the basis of consent, you can withdraw it at any time.
  
  

California Residents (CCPA/CPRA)

You may have specific rights regarding access, deletion, and opting out of data “sales” (we do not sell your data). If you’d like to exercise these rights, contact us.

To make any request, email privacy@ashuyoga.com with the subject “Data Request.” We may ask for verification to confirm your identity.

12. Security Measures

We implement reasonable and appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. These include:

• Secure servers and encrypted connections (HTTPS/SSL)
  
  

• Restricted access to sensitive data
  
  

• Password-protected systems and internal training
  
  

However, no online transmission is 100% secure. You acknowledge that you provide data at your own risk and that we cannot guarantee absolute security.

13. Social Media & External Links

Our website may contain links to third-party sites or include social media features (Instagram, LinkedIn, YouTube, etc.). If you click these links or interact with these features, your interactions are governed by the privacy policies of the respective platforms. We are not responsible for the privacy practices of external sites.

14. Recordings, Photos & Testimonial Use

• Recordings (Audio/Video): If we record sessions (group or 1‑on‑1), we will seek your permission. You may request to disable recording or be anonymized.
  
  

• Photos: We will not publicly use identifiable images of you without your consent.
  
  

• Testimonials: If you provide a testimonial, we may display it on our website or marketing materials, with or without your name, depending on your preference.
  
  

You may revoke consent for future use; previously published content may remain in archives or print but we will make reasonable efforts to honor your request.

15. Children’s Privacy

We do not knowingly collect data from individuals under 18. If you believe a minor has provided us personal data without parental consent, please contact us and we will delete it promptly.

16. Behavioral Advertising & “Do Not Track”

We do not knowingly engage in behavioral advertising that profiles users across unrelated services. Some third-party tools may respond to “Do Not Track” (DNT) signals. Our Service currently does not alter behavior based on DNT signals due to industry inconsistency. You can manage privacy settings in your browser and within each third-party service.

17. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects about you based solely on automated processing. Any personalized guidance we offer is human-driven, based on the information you voluntarily provide.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. The “Last Updated” date will indicate the latest revision. Material changes may be communicated via email or site notice. Continued use of the Service after changes indicates your acceptance of the updated policy.

19. Contact Us

For privacy, data requests, or legal questions, please reach out:

Email (Primary): ashuyogainfo@gmail.com
General Inquiries: ashuyogainfo@gmail.com
Legal Notices: ashuyogainfo@gmail.com

Postal Address:
Ashu Yoga Legal Desk
Sector 4A, Pune 411 045
Maharashtra, India